Social Influences on Behaviour: Overheads
Social Behaviour
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Emotions as Foundations for Social Behaviour
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Social Pressure
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Influence of Others
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Sales Pressure
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Obedience
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Cooperation
Group Processes
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What's a group?
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Group Phenomena
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Social loafing
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Deindividuation
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Group size
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Group Polarization
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Groupthink
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Combating group effects
Groups
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What is a group?
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2 or more individuals
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who interact
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and are interdependent

Group Dynamics
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Roles
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Norms
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Communication
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Power

Group Phenomena: Social Loafing
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Tendency to reduce effort when working in a group compared
with individually
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May be due to reduced identifiability or individual
evaluation
Payoff
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Group Phenomena: Deindividuation
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Reduced sense of responsibility in group
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Particularly with anonymous membership
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and developing physical similarity
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Add heightened arousal
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Individual acts contrary to personal beliefs
What would you do?
"If you could do anything humanly possible with
complete assurance that you would not be detected or held responsible,
what would you do?"
Group Phenomena: Bystander
Effect
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Safety in Numbers
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Tendency to help decreases as group size increases
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Diffusion of responsibility
Group Phenomena: Group
Polarization
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Individuals in groups become more alike
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and more extreme in their opinions and actions
Group Phenomena: Groupthink
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Members of a cohesive group emphasize concurrence
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rather than critical decision making
Combating Negative Group
Processes
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Limit opportunities for anonymity
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Respect individual perspectives
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Leader (if one) refrains from personal opinion
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Problem focus rather than group focus
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Create heterogeneous groups
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