Slides for Chapter 4

Chapter Four / Standard Paradigm of Classical Conditioing / Classical Conditioning Terminology

Example / Eyeblink Conditioning / Conditioned Suppression

Skin Conductance Response (SCR) / Taste Aversion Learning / Taste Aversion Experiment

Stimulus Substitution Theory / Problems with the S-S Theory / What is Learned in Classical Conditioning?

S-S Centres / S-S or S-R Connections / Rescorla's (1973) Experiment

Experimental Protocol / Basic Conditioning Phenomena / Acquisition

Extinction 1 / Extinction 2 / Extinction 3

Extinction 4 / Spontaneous Recovery / Disinhibition

Rapid Reacquisition / Conditinoed Inhibition / Experiment: Conditioned Inhibition

Experiment: Conditioned Inhibition / Problem 1 / Problem 1

Problem 2 / Problem 2 / Problem 2

Inhibitory & Excitatory CSs / Generalization and Discrimination / Temporal Relationships Between CS and US

Short Delay Conditioning / Simultaneous Conditioning / Trace Conditioning

Long Delay Conditioning / Backward Conditioning / Keith-Lucas & Guttman (1975)

Scenario / Experimental Procedure / Model

Control Groups / Results / Conclusion

Correlational Theory of CS-US Associations / Terminology / Rescorla (1966, 1968)

Rescorla (cont.) / Results / Conclusion

Higher-Order Conditioning / Example: first-order / Example: second-order

Applications in...Advertising! / Sensory Preconditioning

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