Six pigeons were trained initially on a delayed successive matching-to-sample task using red and green fields as sample and test stimuli. Following acquisition, each sample was followed either by a vertical line ("remember" cue), which indicated that sample memory would be tested, or by a horizontal line ("forget" cue), which indicated that sample memory would not be tested. During the experiments, sample memory on forget trials was tested occasionally. A series of five experiments revealed: (a) better retention on remember trials than on forget trials, (b) increased effectiveness of a forget cue when it followed closely sample offset, (c) more rapid forgetting over a retention interval ranging from 3 to 6 sec on forget trials than on remember trials, (d) a "cancellation" effect in which a remember cue which followed immediately the offset of a forget cue attenuated markedly the effectiveness of the forget cue, and (e) an "insulation" effect in which the effectiveness of a forget cue was reduced considerably when presented after a remember cue. It was concluded that pigeons actively process or rehearse the sample memory during the retention interval.